Consequences are not how you tell if you roll the dice. You roll the dice if a move triggers, plain and simple. The presence of consequences is baked into the moves.
In general, if someone does something that's not a move you just portray the fictional outcome honestly. Sometimes that means making a soft move, like telling them the requirements and asking.
So, prying out a gem from the eye of an idol, 7 ways:
1
The characters, through a series of clever plans, has essentially secured the area—no traps, no time pressure, no lack of resources. The character prying it out is using some leverage, like a knife. As the GM I look at all those factors, look at the moves, and see no move has triggered. So I say "after some wiggling the gem pops out. What do you do?" I'm playing by the first point of my agenda: portray a fictional world.
2
There's no immediate threats, but the characters are deep in a dungeon and monsters are everywhere. I know the stone is well set (dwarven statue and all) so it'll be tough to get out, but not impossible. The player says they pry it out with a knife. I see some potential danger here: the danger of spending too long here and being discovered. I tell the player they've triggered defy danger, and it sounds like str to me, since they're trying to pry it out with brute strength. They agree, roll, and…
3
In the heat of battle the thief has slipped away, scaled the statue, and is trying to pry out the eye. There's definitely danger being defied, as any second a lizardman might look up and see an easy pot shot. The thief says they're balancing behind the statue as much as possible, so that all the lizardmen can see is an arm reaching around—not very likely to be noticed. Sounds like defy danger with dex to me, and if they fail it may be about their precarious balance instead of being spotted.
4
Having come across the statue the fighter decides to just bash it and take the gems. That triggers her bend bars, lift gates move. Depending on the roll, he might break it in such a way as to be relatively quiet, non obvious, or whatever.
5
Having come across the statue the paladin decides to just bash it and take the gems. The statue's not too strong, and he's pretty strong, so that sounds reasonable. I describe the crash as the statue shatters and make a note that the lizardmen heard, since they're nearby, and they'r eon the way. (That's a soft show signs of doom.)
6
Having come across the statue the wizard decides to just bash it and take the gems. First I ask what he'll use to do it, and he points out that he still has the cult leader's mace. That sounds good enough, but looking at his strength he's not all that strong. I tell him that it looks like it'll take several minutes of concentrated hammering. If he wants to risk the time and sound, he can do it. (Tell them the requirements and ask.)
7
Having come across the statue the thief says he just grabs the gem and walks out. I tell him that when he grabs the gem it doesn't come loose. He needs some leverage or something, there's just no way for a human hand to get enough purchase to grab it out.
Note that all of these are different situations. In some of them the statue is strong, in some it's weak. In some the characters take different approaches to getting the eye out. All of those are important factors in what moves, if any, trigger.