That's what the real crux of this question is: can you escalate your demand after a refusal? If so, is it just the same Move again?
I believe you've nailed it! The answer is: you can escalate the force of your claim after you've rolled. Your roll stands. At each escalation, your counterpart has to choose again. You aren't making a new move when you pull your sword, you're continuing in the same move and the roll you already made remains in force.
You can roll the move at any point during your assertion of right, at the beginning, middle, or end. Play out the rest of your assertion of right according to the terms set by the move.
It ends when your counterpart caves, when you let it go, or when you stop escalating the force of your claim and try something else.
I'll have to make sure that's true, and revise the move, but I believe it works.
Thanks! This is good.
-Vincent
So I get that both actions are claim your right, but are they really the same claim your right?
I mean, rather that do it your way, my natural inclination as a GM is to do something more like this:
Player: "I ask the duke to comply with his feudal obligations and send a group of archers to assist my knights in the north"
(rolls 10+)
MC: "The duke calls your campaign in the North a fool's errand, and insists that his archers will remain on the border where they're truly needed" (the Duke is calling the PC a fool and his mission pointless. He wants to use the PCs demand as leverage in a negotiation, so isn't bothered by the possibility that the PC will get +1 forward to draw him out.)
Player: "I signal to my knights. They raise their spear-tips and draw their horses as I unsheathe the lake-sword. 'I am king by right of all lands between the sea and the mountains. The oath you swore to my father binds you to me, and if you do not obey, then you will be judged traitor to the crown.'"
(Instead of drawing out the duke, the PC rolls claim your right again with the +1 forward, and gets 10+. So the Duke must decide how to proceed, knowing full well that a +1 forward from choosing to insult is going to be used on in battle rather than a less bloody move)