I think the confusion comes from the use of terminology that is very specific to Apocalypse World.
By "Threats" Ebok is referring to the standard AW terminology for "the opposition." Warlords, Grotesques, Landscapes, Brutes, etc. Threats act under certain "impulses" (i.e. the "Prison" Landscape threat has an impulse to trap, to contain, to prevent escape). These impulses simply serve as an easy reminder to the MC that that's what this particular Threat is all about.
The Brainer on the other hand is a PC playbook type. It doesn't have "impulses" the way a mechanical Threat does (largely because the Brainer is acting under player control, and gods only know what impulses the player has ;) ). So I think we don't understand your question. What is it about how the Brainer works with which you're having trouble?