My advice for all those spend-and-hold things, if it says you do something, you do it. No move made (or, more properly, that *is* your move).
Now, if some other thing also applies or interferes, you might have to defy danger. I'm pressed for an example at the moment, but something separate from the actual source of damage.
So, they spend hold to redirect an attack, they say how they're doing it, it happens (and they take the damage).
As to your second question, I usually allow late application of the redirect. So, if there is any attempt by someone else to avoid the damage, they can do that. If they fail, then the defender can take the blow.
- Alex