Nah Jeff, that's O.K. Noofy is my preferred name, my given name is Nathan, but after a young friend came up with Noof instead of the rather plebian Nath, it sorta stuck.
I too had the same reservations about look through crosshairs (even whilst MCing AW). Then I took away the combat goggles and tried to think story arcs. Its a generalised tool for promoting antagonism through change.
In most physical conflict orientated roleplaying, impending death is the inherant dramatic tension no? As distilled in the notes, there is no status quo in Apoc world. This gives immediacy to all the scenes. As soon as the players focus on something you own, it explicitly becomes a target. Not necessarily a death warrant, more like a state of evolution, flux, or suitably for Apoc World: Entropy. Thus the institutions / NPCS / landscapes you (as MC) are attached to are simply in a state of flux. If I care so much about them, then great! I make a stakes question about them to be determined in play with a countdown to remind me to focus on them.
Thus as I look at the principles as they apply more generally, within a conceptual framework about what the GM's role is, I found the common ground as it applies to story-now gaming. The absence of status quo makes the characters lives by default not boring. The synergy of the principles makes playing to see what happens and developing poignant NPCs far easier than your standard GMing 101.
Personally, the one principle that has revolutionised my gameplay has been asking lots of provocative questions. Similarly my education lectures at Uni when we were enlightened to the railroading Victorian paradigm of 'guess what's in the teacher's head' that perpetuated 90% of classroom talk as done by the teacher....
Asking provocative questions has swept 'story time with the GM' into the wastes and facilitated generous MC postulated player investment & authorship.
In regards to adding or subtracting principles, maybe Vx has some light to shed on what he discarded or considered during the design process? John Harper's advice in Lady BlackBird hits rather close to the mark too.