Yes, misdirect and all that, but if a roll is failed, another problem is introduced and for some of my players, they won't roll a Read unless they've felt that they've controlled the surrounding fiction adequately. "I'm not going to read him here on the rooftop 'Let's take this meeting into my fortified office, where I have better control of the surroundings'".
In other words, in some cases, there can develop a un/conscious tendency to actively fight misdirection, as if making it harder for the MC to misdirect will make the hurt less painful.
But doesn't that just allow for more f*ckery?
"Wow, I guess it's true what they're saying out there Keeler, you really *are* afraid of me."