Yeah, it's right there in the MC playbook! And I totally agree fuckery = not usually boring.
As for the PCs though, I think that in other games you might advocate for them, or characterize them more, set goals, protect them, &c. Those are all great and my intention is not to exclude them. However, in AW the PCs should be the fuckery they want to see in the world. At least, when I've see it happen it looks really fucking hot.
Because, in D&D say, you shouldn't be the fuckery. That ruins everyone else's game. You should role-play and engage in tactical combat. If you're fuckery you frustrate the DM and piss off the other PCs.
For example, in the game I ran this afternoon the Hocus and the Brainer both were lying to, bossing around and mind reading the other players. They brought the fuckery. Not only did they look like they were having the best time compared to the other players, but that kind of fun was contagious. Moreover, it let me build on things they were doing rather than trying to introduce news stuff and make contrived moves. Many of my moves were just natural follow-through's to stuff they were doing, complicating it, hard choices, &c.
So, again, I'll say to PCs of AW: Be the Fuckery.