When it comes to Apocalypse World - to do it, do it. Remember the Miller postulate - if you don't bring it, you can't have it. That said, the last time I asked someone for a playbook, their reply was, "what do you have to trade?" That got me thinking, if I don't generate some cool to trade, how will I get any hot in return? The simple idea of trading prompted me to make some cool content.
[As mentioned above, I've been planning on eventually laminating a set of playbooks as well]