Hey Ross,
I've seen screenshots of the Custom Moves booklet, and I am going to get in touch with Marshall about that. I'm not sure how to cross-pollinate these projects, but there's gotta be a way.
When I thought "subscription," I was thinking about charging people up front for 4 quarterly issues, and just committing to do the 4 (so, one year's commitment). I think, though, that it's probably too much to wrassle with: instead, I'm going to deal with it issue by issue.
I was thinking of a home-printed product, that was given the sexiest inDesign treatment that I know how to give. Which is to say: something halfway between a zine and a press-quality product. A clean, lovely booklet.