It's cool to present custom moves in a variety of ways. For example, you could print it out on a card and slide it over to them when they enter the room. In this case, you're telling them something about the pools and it's kind of a dare or a temptation, right? Want to really tempt them, just write out the trigger and show them that-don't show them the rest of the move unless they trigger it. Other times, you could wait till they triggered the move, then show it to them, and then ask if they're still sure that's what they want to do. Here, showing them the move is like them beginning to do something and then realizing how things could go down and what's at stake. Other times, moves are about stuff they already know, you're just telling them there's a mechanism for it - for example, if the characters are out in a blizzard and you have a crossing slippery ice move, the characters know what ice is all about and you can put that out at the beginning of the session.