Hi I am preparing my fronts and I need some help for one of them.

Our apocalypse is a eternal winter vomiting ashes and snow storms.

The characters:
- A hocus who want to lead her people south.
- A gunlugger who think his lost son went south.
- A brainer intrigued by the hocus who want to go south.

The group is trying to go south to run away from the winter and cannibals.

For now I have the home front, the men hunters (cannibals) front and a winter front.

The prep of the home front and the men hunters front went well, but I am hesitating a little with my winter front since this is not a group of people.

So for now I have (I have put in bold my main hesitations):  

Front: Winter
Express: despair
Dark future/agenda: cover the entire world?
Description & cast: ash snow, storms, freezing cold ?
Stakes questions:
- do summer still exist in the south?
- can people survive the winter?

Threat 1: The road south
Kind: landscape/mirage
Impulse: entice & betray people
Cast: people migrating south, ?
Custom move: ?
Countdown: this is where I am hesitating. For now I have the idea that more and more people will migrate south. But should I focus on the actual "road" or the trip?

Threat 2:  The freezing cold
Kind: affliction/condition
Impulse: expose people to danger
Cast: ?
Custom move: something about freezing?
Countdown: I am aslo hesitating here. The temperature could become colder and colder. Or maybe a super ash-snow storm could happen. Maybe something weird could lurk in the cold. Or maybe I should focus on the effects on the general population?

New player here. We just started to play AW and when we created our characters I was surprised to see how the playbooks names can inspire character concepts.

I had no character in mind and when I looked at the names I was seeing very different characters (for example, I was hesitating between Barbecue, Colonel and Madame for my hardholder). 

Same thing for the other players, I noted that their character name choice colored their character.